Cultural and Creative Industries (CCIs) has proved to be major anchors in sustainable development. Modern cultural economies intend to create jobs and generate profits in this constantly changing global landscape. This economic generating sector is highly innovative, creative, and influenced by intellectual property. CCIs are considered to be the twentieth century new forms of economic activity. The fourth industrial revolution has proven the cultural and creative industries to form part of industrial revolution by virtue of it being innovative and technologically oriented. Business models play a pivotal role by nurturing a projects, programmes and innovations to sustain itself and be able to generate revenues. It helps to create value for a company by exploiting new business ideas and opportunities. The course will take the participants through the business realms of Cultural and Creative Industries (CCIs).
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